YouTube is one of the most powerful marketing platforms on web when utilized correctly. The difference between hundreds of views and hundreds of thousands of views is all in your approach. We will show you how you can avoid completely destroying any chances of having global YouTube success.

Clear Proposition

One of the most important things to consider is what your channel proposition is. The odds are stacked against you if your approach is to build a channel and hope for the best. Youtube users expect channels to be “formatted”, which means there is an underlying theme they are interested in.

A third of all users in the US say that they subscribe to a channel because they expect to find similar videos in one place. Think about who your audience are and what you have that they may want. Then focus on delivering it.

Links

Never forget to put a link to your product/homepage into the video. 39% on average notice these. This number climbs to 63% with 15-19 year olds. There are lots more possibilities to seed links. Get familiar with them and use them.

Regular Contribution

Don’t forget to contribute regularly. Nearly 2 in 3 Youtube users believe that brands with “channel” are really forward thinking and innovative, but remember that everyone can see how active you are in your channel. YouTube is an online community, and to be a part of it, you need to be involved.

Not updating your channel regularly exposes you or your brand as not being a part of the community.

Title Research

Don’t be lazy researching the right title. Forget Youtube tags for the moment and concentrate on finding a great keyword heavy title. It’s the most powerful thing for people to find you through search. A video of mine was uploaded for two month, when suddenly an event made people search for the word “Angel”. That day, the video received 30,000 plays because that keyword was in the title.

Don’t spam your title, it has to be relevant, or your clip will get flagged up!

Sex

Don’t be (too) sexy with your thumbnail. What given many of todays Youtube stars such as AtheneWins an early headstart is now banned. Too sexy thumbnails will get your video algorithmically demoted. Make the Thumbnail compelling as 43% of Youtube users say that if it is it encourages them to watch it.

Can you think of any other YouTube mistakes? Let us know in the comments below