Research

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Forbes magazine states that YouTube.com generates over a billion views per day. To put that into perspective, by the time you finish reading this page, YouTube users will view around a quarter of a million videos. So who are theses people, and what drives them to view, interact with and share a video?

The YouTube Report 2009 uses takes Entertainment Media Research’s extensive research experience in the entertainment industry and focuses it on YouTube.

The research is based on:

A comprehensive audit of usage, attitudes and preferences of YouTube users
The findings are based on a large-scale online survey of 1,758 USA resident respondents
Respondents participated in the survey via an online email invitation
The total sample has been weighted to the demographic representation of the USA online population using government Census statistics
The qualified research sample (YouTube users) is therefore representative of US YouTube users
All figures in this report are from the USA data unless otherwise specified
In addition, 660 interviews were conducted in the UK among YouTube users –a standalone UK section in
this report shows results that are +10% different to the USA
Interview length is 25 minutes

For more information, please contact